5 Ways To Build Your Authority On YouTube

5 Ways To Build Your Authority On YouTube

Is your business utilizing the power of YouTube in your social media strategy?

If you aren’t, then it’s high time that you do.

Video promotion is become increasingly important for marketing a business in this digital age. It goes without saying that attaching a compelling image to your blog post will immediately increase the chances that it will be read and shared online.

However, even these picture-perfect posts are being set aside in favor of video, a more passive form of information transmission. Even if you aren’t already utilizing YouTube, you may be wondering what else you can do to try and increase your fanbase, shares, and engagement.

When it comes to increasing awareness of your brand, there’s something intrinsically authoritative about a brand that makes its own videos.

Videos seem to lend more credence and validity in a way that blog posts and more traditional strategies of marketing just can’t. This is especially true since 86 percent of modern consumers suffer from what is known as ‘banner blindness.’

This means that if you want to reach your target audience, then you have to find a different way to advertise online. Creating your own videos and utilizing the power of YouTube can help to turn your business into an authority in your industry.

Video personalizes your brand in a way that images or the written word just can’t. If you cast yourself in your videos, it will allow your audience to get a better sense of the person behind the business long before the video is over. Video can add a personal touch to your brand like no other medium.

Here are five ways you can build your brand authority with YouTube.

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